Nine Facts About Depression & The Depression Industry

These are Facts most professionals won't tell you, but should.

28-32 Minute Read

(3-5 Minute Skim)

Nine Facts About Depression & The Depression Industry

These are Facts most professionals won't tell you, but should.

28-32 Minute Read

(3-5 Minute Skim)

These are 9 Facts about Depression and the Depression Industry that most professionals won’t tell you, but should. These are "the most important things to know about depression" because knowing them will save you a ton of time, money, and mental and emotional energy in your journey to conquer depression completely.

This is a somewhat lengthy article (28-32 minute read). At the very least, please skim through all nine-facts. Even just seeing them once could be all you need. I bet that doesn’t take more than 3-5 minutes to do.


How do I do this?

How do I connect with you?


How do I get you to experience hope again?


What specific words can I use to share a message or describe something, so that the words I use creates a real, lasting benefit for you?


What specific facts or dynamics can I share that will have a life-altering impact for you?


As a specialist that works with others on a one-on-one basis, these questions and are constantly on my mind.


And it is not only when I am working with others during a private session that these questions arise for me. These questions also drive me and influence me to put as much as I possibly can into each one of my articles, web pages, videos etc. (The Fact that a good portion of my articles take 15-20+ minutes to read has to show for something).


A big reason why I am constantly focusing on these questions and put all of this effort into my articles and my session time with my clients is because I remember what it is like to be lost and confused and scared and frustrated and in a dark place in life.


I also remember very, very vividly what it feels like to be researching, pondering about, experiencing, and fighting “depression”- all at the same time. It can take a lot out of you.


And probably the biggest reason why I put so much effort in is because I also remember what it feels like to learn that I was following the guidance of something or someone that held me back from getting out of that dark place sooner.


In fact, that is one of the most upsetting things about to observe.


Too many people do absolutely nothing about the challenges they are facing, or simply “talk the talk” about changing their lives and conquering their challenge, but don’t actually “walk the walk” and actually face their challenge.


That makes it incredibly upsetting when the rare occasion occurs that “one of the few” actually summons the courage, humility, hope, determination and all of the other admirable character traits it takes in order to “do the right thing” and reach out and ask for help…


…It becomes upsetting when people “do the right thing” and ask for help, but end up trusting and embracing guidance and recommendations that appear to help and appears to be safe on the surface, but actually has some dangerous flaws lurking beneath the surface...


I still don’t know if those specific words are articulating the point I’m trying to make. That point is this:


It is incredibly upsetting and painful to observe it when people “do the right thing” and actually reach out for help, but the “help” they find actually hurts them and holds them back.


They’re doing the right thing, try to get help, and then they get hurt.


Damnit, that needs to stop!


What complicates all of this even further is the Fact that many of the guides they seek out genuinely do want to help and they really, truly believe the guidance they are giving is helping others… but, despite their very best and absolutely pure-hearted intentions, often times these guides are providing incredibly dangerous advice and have absolutely no clue they are doing so.


The mental “health” industry and the “depression industry” (as I like to call it) is really, truly a complicated landscape to navigate.
You have so many people that do the right thing and eventually get mislead, and so many people that are genuinely doing their damnedest to help others, but ultimately end up setting others back.


How can I get you to see that these things are occurring?


How can I help you to catch the dangerous things that many guides commonly do, and appreciate why their guidance is not safe?


Most of all, how can I help you avoid these things completely so you can get to being the absolute best version of yourself as quickly as possible and for as long as possible as well?


These dynamics and questions are C-O-N-S-T-A-N-T-L-Y on my mind.


It is these dynamics about the countless traps and misinformed guides out there in the “depression industry” that lead me to create this article and share these things to know about depression.


Many of you reading this may want someone to tell you exactly what to know about depression.


Well, when I walked into my first therapy session back in July of 2010, I wish my professionals immediately told me that these are the most important things to know about depression and the depression industry. I know that if I was made aware of these things from the very start of my journey, it would have saved me an incredible amount of time, and money, and invaluable mental and emotional energy as well.


Whether you are trying to tackle this on your own, are just starting to consider getting treatment for depression, or are treatment for it already…


…Actually, whatever your reason is for finding this article on this website, I sincerely hope you find the information below incredibly valuable in your journey to conquer depression completely.

What to Know About Depression

As far as what is included below, I share nine Facts about Depression.


I will clarify that the word Fact with a capital “F” is used quite frequently in this article and this website.


Those of you that are not familiar with the Facts with a capital F, please know that I like to use this to indicate something that is undeniable, irrefutable, 100% True. Something that is equivalent to saying 2 + 2 = 4. I know it’s a little bold. I just want you to know that I do not take using the word Fact lightly, especially when I, personally, use it.


Please also realize that I am sharing some of the most important things to know about depression. Part of how share what to know about depression is I describe some traps and shortcomings and inefficiencies of the depression industry and the guidance that is typically provided to help conquer depression completely.


Sometimes learning about traps can be upsetting, unnerving, and uncomfortable. Just know that, as a guide, I have a responsibility to point out the potential dangers on this journey and where they come from. I also have a responsibility to tell you how to avoid them.


The best part of all, I also have a responsibility to share with you the joys and wonders this journey can provide too.


So please remember- some of these Facts may be uncomfortable or upset you at first, while others of it may inspire you and give you hope.



First Portion of Things to Know about Depression

Let’s start By Focusing on the Positive


I like to make the most of my time and I also like to get results. There also is enough negativity out there. So let’s start by getting to the core of depression and also focus on the positive to start sharing these nine Facts about depression.


Fact #1: Always Remember This

Seeing as hopelessness of some form is very commonly at the heart of depression, I will get straight to the point on this first Fact.


The reality is that, just like most (if not, all) other personal challenges, depression can be conquered, and it can be conquered completely. What I mean by conquered completely is that you can get to a place where you are absolutely certain that you will never need to see me, or any other mental health professional ever again no matter what happens in your life.


And this is true no matter how much difficulty you are experiencing right now in your life- it could be a little, a lot, or a TON of difficulty. You can turn it around and turn it around completely.


There is much, much more to “conquered completely”. Let’s leave it at that for now.


I know this from personal experience.


Multiple scientific studies have also confirmed it too (see Fact #4 to Know About Depression below).


Unfortunately, the Fact that depression can be conquered completely is not emphasized that frequently in the mental health and depression industries. You see much more about how to “cope, manage, deal, get through, and live with depression” vs. how to “end, conquer, defeat, eliminate, get rid of, and cure depression”.


This may have to do with the incentive systems and natural biases that are in the depression industry. Some reasons, biases, and incentives as to why this is the case are touched on in Facts #5 and #6 below.


The reality is that even though it is not talked about very frequently, there are many, MANY stories of people who have entered treatment for depression, and successfully exited and never needed to return.


How common or uncommon it is talked about does not negate the Fact that depression can be conquered, and it can be conquered completely.


That is one of the most important things to know about depression, which is Fact #1 that I want to share with you:

Fact #1 to Know About Depression:

Depression can be conquered, and it can be conquered completely.

The Sources of the Jargon

Fact #2: Practical tip

There is absolutely no denying that your situation, your specific challenges, and your “dark spot” is very unique to you, and very personal to you as well. The detailed reasons why your “dark spot” is occurring are different than everyone else’s too.


Your journey is unique and like no one else’s.


It is during those dark times that it is beneficial to realize and focus on the Fact that countless other people have been in tough times in their lives and completely turned around their life. This includes people that have been exposed to life-altering challenges and also people that have not.


Said differently, it is helpful to realize that many, MANY people have been exposed to traumatic and tragic events and catastrophes, and learned how to overcome these challenges completely and eventually thrive despite the challenges they faced.


And, yes, it is also true that many, MANY people have not been exposed to something catastrophic or traumatic, were living a seemingly normal life, but ended up in a pretty dark place.


Many, MANY of those people have also gotten out of that dark place too and never returned to it again.



Yes… And, Yes.

Yes, there are some people that get into a dark place and never get out.


And, yes, there definitely are many, MANY people that end up in a dark place, get out of it, and stay out of it for the rest of their lives.


If you decide to look around and search deep enough, you can find plenty of stories of people completely overcoming all types of challenges- physical, mental, emotional, and spiritual challenges.


The only way you will get out of your dark place is if you decide to focus on those that got out of their dark place completely and replicate what they did.


There are certain things that are common to each person that has overcome a demanding challenge or a dark place in their life. You can learn invaluable lesson from those people and apply them to your life to help you too.


The only way you can learn these lessons is if you decide to focus on those that have gotten out completely instead of those that got in a dark spot and remained there.


Why is this True?


Well, it is going to take a certain amount of energy to conquer your depression completely. The best way to direct your energy is for you to decide where to direct your focus. That is because:


Energy flows where focus goes.


If you decide to constantly focus on the people that got trapped and never got out, guess where your energy will flow?


If you decide to constantly focus on the people that got out and got out completely, guess where your energy will flow?


In many, MANY ways, *THE key* to conquering depression completely involves learning how to direct your focus. Seeing as your energy is tied to your focus, this is a very, very powerful skill that can benefit you in all areas of your lie.


So, Fact #2 to know about depression is that:

Fact #2 to Know About Depression:

Capturing the power that is created by deciding where to direct your focus is a skill that is absolutely essential and incredibly beneficial to conquering depression completely.

For those that are interested, I elaborate much more about focus in’s free eBook.

The Second Portion of Things to Know About Depression:

The Facts that are Not as Easy to Handle

Fact #3: Lack of Agreement

The entire topic of depression is heavily debated. More specifically, the questions of, “What is depression?”, “What is the cause of depression?” and, “What is the best way to treat depression?” are all debated.


These debates are detailed in this article series that prepared for “the Great Debate about Depression”. Feel free to review that later if you’d like (see March 2017).


One main dynamic that points to how depression is debated is the Fact that there are multiple methods that are presently used to treat depression, and that there is an incredibly wide variety in these methods too.


Today, treatment methods for depression vary from recommending antidepressants, to diet changes, to shock therapy, to psychotherapy.


It helps to realize that, in many ways, the treatment methods for depression represent debates about the physical vs. non-physical, tangible vs. intangible; and drugs, devices, and diet vs. learning, introspection, and communication.


The spectrum of treatment options for depression really is quite vast, and this proves just how debated the topic of depression is. If there were fewer methods and less variance in these methods, it would indicate that the mental health and depression communities have more of an agreement than a debate about the topic of depression (and what it is, what causes it, and what the best way to overcome it is). However, that clearly is not the case today.

Fact #3 to Know About Depression

The topic of depression is heavily debated, including how to best treat it and conquer it completely.

Fact #4: Poor Track Record (Yet Still Inspiring Amounts of Success)

This is one of the Facts that may concern some of you and make you want to take some caution (as it should). However, if you dig deep enough, there is a positive that also can be found and focused on.


The fourth Fact is this:

Fact #4 to Know About Depression:

The most common treatment methods have a very high relapse rate for depression.

According to multiple studies (see list of studies here) you will find relapse rates somewhere around 50% (the rate varies widely depending on the study. I’ve seen studies with rates over 90%. 50% is a fair estimate).


This is true for both antidepressants as well as psychotherapy (that same list of studies has info on that too). When it comes to relapse, psychotherapy appears to outperform antidepressants. When it comes to short-term relief of symptoms, the results in the studies are mixed (and heavily influenced by the people who prepare the study). While we’re talking about debates and depression, it is worth letting you know that the reason why antidepressants seem to provide relief is debated too.


Regardless of the method, the studies have shown very high relapse rates of somewhere around 50% for the traditional, conventional, and textbook methods of treating depression (IE: antidepressants and psychotherapy).


Here are three things I hope you can take three things away from these relapse rates:


The First thing is This:

Recall that it is much more common for the language to say “cope and manage” or “get by with” or “live with” depression instead of “this is how you can get rid of it and conquer it completely”.


Words are important. That is because:


Words do not describe your reality.

They create your reality.


Not surprisingly, it looks like the relapse rates follow the commonly stated “cope and manage” belief system, as a very significant portion of those that enter treatment for depression relapse and therefore and continually need to seek out treatment to manage depression over time.


Maybe this has to do with the message these patient’s professionals tell them from day-one of their treatment?


The Second thing is This:

Like many goals and challenges in life, the results of how much you achieve are very highly correlated to where you set your goals and set your standards.


At the end of the day; it’s the treatment methods, skills, and mindset of the practitioner plus the client’s commitment and mentality that generate the results.


If the client enters treatment for depression with the goal of, “I just want to get by and figure out a way to cope with this.” or “I just want relief right now, I don’t care about the longer term.”, guess what results that client is likely to get?


If the practitioner is unskilled, or does not have her/his goals set high enough (IE: if they attempt to show their clients how to cope and manage vs. get rid of the challenge completely), chances are that the client’s results will follow.


Again, words do not describe your reality. They create your reality.



The Third Thing is This:

Unfortunately, the majority of the content and scientific studies from the traditional and conventional mental health and depression industries focus solely on the high relapse rate. This is unfortunate because the reality is that if someone did not relapse, that means they did not need to see a mental health professional again (which means they conquered it to one degree or another).


Thus, if you see a study, article, or headline that says, “Be careful. Depression relapse rates are high. This one shows they were 60%”. Remember that exact same study also shows that 40% of the people in the study did not relapse and therefore did not need additional treatment. That portion of the study should be focused on and celebrated.


No matter how small the portion of people that did not relapse is, that portion should be celebrated. For example, there is one study that showed relapse rates of 97%, thus 3% did not relapse should be focused on and celebrated.


Even though most “relapse” studies appear to focus on the negative, they actually show some very positive information as well.


In many ways, realizing this about any quoted relapse rate parallels the benefits of focusing on the Fact that many people have gotten out of dark spots instead of focusing on those that have not.

More Fact$ That Aren't Easy to Handle

Fact #5: Big-Time Rea$on$

It is important that you realize that the depression industry and the mental health industry overall are some very, very big industries- from a dollar perspective and number of people perspective too.


Let’s focus on the dollar perspective.


According to data from a U.S. Federal Agency (SAMHSA), the vast majority (90%) of payments for mental health services come from private insurance companies and other government agencies. In fact, SAMHSA estimates that by the year 2020 over $200 billion will be paid for mental health services by these organizations.

Things to K now About Depression What to know About Depression
Link to Report


As far as the depression industry itself, that industry is also very sizeable too. Antidepressants are estimated to be a $6-7 billion industry in 2019 (down from a peak of $15 billion in 2003, due to a patent cliff). And this study shows that overall treatment costs (medication + therapy, etc.) for depression and anxiety totaled $87 billion in 2013 in the U.S. alone. This is up from $56 billion in 2003 (you will have to pay or search for the study to get these metrics).


So, clearly you can see that:

Fact #5 to Know About Depression:

The Depression Industry is a big industry from a monetary perspective.

Fact #6: Technical Details

Let’s return to that SAMHSA data. Notice that 90% of the money that is used to pay for mental health services is provided by organizations (insurance companies and government agencies) and 10% is funded out of pocket by the client.


When it comes to mental health issues, there is a technical detail and important document to be aware of as well.


The technical detail is that all of these organizations all require a diagnostic code before they send any payments to mental health service providers (…and remember that these organizations will account for over $200 billion of funding in 2019…).


The diagnostic codes are included a manual called the Diagnostic and Statistical Manual of Mental Disorders (or “DSM”).


For the most part, the term the DSM uses to describe depression is “Major Depressive Disorder”. The traditional professionals claim there are a few variations and specific “types” of depression. By far and away the most common is Major Depressive Disorder (or “MDD”). Let’s focus on that for now.


Why am I bringing these technical details to your attention?

Fact #6 to Know About Depression:

It is the combination of the huge sum of money and the requirement to use the DSM made by the organizations that control this money that creates a huge influence, bia$, and rea$on as to why it is common practice to call depression a mental “health disorder” (more specifically, “major depressive disorder”).

In other words, traditional mental health professionals know that in order for them to tap into this huge flow of money, they must diagnose their patients with some form of disorder.


Remember- words do not describe your reality, they create your reality.


Please keep this monetary incentive in mind when you hear or see depression described as a “disorder” or a “dysfunction” or an “ailment” or it being a “maladaptive” trait or a “pathology”.


Many times if they don’t use these labels, they don’t get paid.



Fact #7: Low Requirements

First, off let me be clear and say that there definitely are some mental and emotional states that are VERY alarming and VERY concerning. For certain types of mental and emotional distress (including what is often diagnosed as depression), suicide is on the table. Having dealt with suicidal thoughts and urges and been close myself, I am not attempting to diminish the distress that someone can go through.


Remember that this article was prepared to help save you time, money, and mental and emotional energy.


It is important that you are aware of certain Facts. The next Fact to be aware of is:

Fact #7 to Know About Depression:

The requirements to be able to be diagnosed with “major depressive disorder” are pretty low.

You only need to meet 5 of 9 “symptoms” for a period of just two weeks in order to be diagnosed with major depressive disorder.


Two weeks is a very short amount of time if you look at it in the grand scheme of things. You also will find that a good portion of the nine symptoms are actually quite common and normal in life.


Here are the 9 symptoms in plain-English (and you can take my word for it that these are the requirements or you can read the DSM’s criteria word-for-word for yourself):


  1. Persistently low mood (sad, empty, hopeless, listless)
  2. Diminished interest or pleasure in activates, hobbies, and life in general
  3. Significant weight and/or diet changes (eat way more or way less than normal)
  4. Significant change in sleeping patterns (sleep way more or way less than normal)
  5. Fatigue and low levels of energy
  6. Persistent feelings of worthlessness, hopelessness, and guilt
  7. Changes in physical movements (either much faster or much slower than normal)
  8. A) Lower levels of concentration B) (more) indecisiveness than usual (many people are normally indecisive- hence my personal addition of “more”)
  9. Thoughts and/or actions relating to death and/or suicide


Clearly the last symptom is very concerning and not something to mess around with-  especially if it’s going beyond thoughts. Thoughts on a standalone basis are not inherently bad or even concerning. They’re just thoughts. It’s when those thoughts become urges, or when those thoughts become plans and actions. That’s when they get concerning.


Let’s set aside #9 for now.


Consider the following:


Ask any parent if it is common to have significant changes in sleeping patterns or their diet for a few weeks at a time.


Ask any person who works more than 40-50 hours a week if they lose interest in certain things or have fluctuations in their physical motor functions (fast one day, slow the next) or experience fatigue for significant periods of time (ever had a big project and a big deadline?) or have low levels of concentration or more indecisiveness than usual for a few weeks at a time.


For something that is called “disorder”, it is quite ironic the majority of the symptoms for depression are very common, normal, and “orderly” to occur during life.
I will admit I am simplifying and generalizing a bit. I don’t do this to diminish serious forms of mental and emotional distress. I do this in an effort to help. That is because


You can’t just take what you see as true- even if it comes from a “professional”.


Professionals make errors all the time. This is very well documented in many industries, including the mental health industry.


Overdiagnosis and misdiagnosis are big issues in the mental health industry. Thus, you really, truly need to put these “symptoms” in perspective, and question if these symptoms and the related criteria are worthy of calling something a “pathology” or a “disorder” or a mental “health dysfunction”.


This is a great book on overdiagnosis, by the way- Overdiagnosed: Making People Sick in the Pursuit of Health


Yes, experiencing the symptoms that typically receive the label of “depression” clearly are not enjoyable and can be quite distressing. But is this distress worthy enough to add the labels of “disorder”, “dysfunction” and “pathology” to it?


I also think it is especially true to question the two-week time requirement. Given how demanding and busy life can be in today’s fast-paced, tech-driven, eat-or-be-eaten employment atmosphere; it is very, VERY common for the majority of the items cited as symptoms of depression to get out of sync and be distressing for a few weeks.


Said differently, it is very normal and orderly for this to happen. Does it really make sense to call this distress a disorder?

Side Note:

While we’re on the requirements to be diagnosed with major depressive disorder (MDD), it is also worth bringing some other facts to your attention.


As you have read above, it only takes two weeks of certain symptoms to be diagnosed with MDD. Search enough and you will find that it also is recommended by many professionals to remain on antidepressants for a minimum of six months (WebMD says one year).


So only two weeks of symptoms can get you on medication with many well-documented and scientifically researched dangerous side effects for at least six months.


Ponder that for a little bit. Oh, and if you didn’t see the link that was shared before, also realize that the reason why antidepressants seem to provide relief is also debated.


Again, as a guide, I have a responsibility to let you know what this journey can look like. This is includes the good, the bad, and the ugly.

Why do I share this Fact #7?


Again, I am in NO way attempting to diminish certain forms of mental and emotional distress.


The reason why I share Fact #5 is to hopefully alleviate some of your concerns if you:

  1. Read, watch, or hear the symptoms of depression somewhere get concerned or think “you have it”, or
  2. Have been formally diagnosed with some form of depressive “disorder”


To alleviate your concerns, I highly encourage you to do the following two things:



Remember, there is a huge monetary incentive to have this gloomy label of “disorder” used to describe what you are experiencing. This same thing influence$ a lot of literature, content, and guidance that is biased towards convincing you that experiencing depression is some type of “disorder” or “dysfunction”. Keep that bia$ in mind when you come across these words or anything similar.



PLEASE take the label for any mental health “disorder” (including depression) with a grain of salt. Even better, ignore it completely and view it as a formality that your professional has to complete in order to get paid.


Using the words “disorder” and “dysfunction” does not make them a bad person or an unskilled professional. However, their intention behind their words and the related recommendations they make can make them a bad and dangerous guide.


This is because, ultimately, what you decide to call your “dark spot” and the mental and emotional distress you are facing is not nearly as important as the association and mindset you have behind the words you use to describe it.


Depression can be called a lot of things. Let’s call it a “challenge” for now.


So long as you and the professionals you hire as guides on your journey realize that you CAN conquer “the challenge of depression” and you CAN conquer it completely, feel free to call the challenge of depression whatever you want.


At this point, it likely goes without saying that what also is incredibly important is the advice you are getting from the professionals you have hired to help you overcome that challenge.


If you are receiving guidance or have fallen for the incredibly common trap of attempting to “cope and manage” your depression or “live with depression” instead of ending it for good so it never comes back, please, PLEASE start to question and reconsider the guidance you are getting. I fell for this trap myself, and it cost me thousands of dollars and years of misguided understanding about what depression really, truly is and how to best eliminate it from my life completely.


Again, there are countless examples about people that have completely overcome some very, very difficult personal challenges. Also, through the studies about relapse rates, science has proven that people conquer depression on a very frequent basis.


If you are directing your focus to any Fact besides that one, you are setting your goals and your standards way to low.

Summary of Things to Know About Depression

Fact #8:

I am guessing you can see by now that there are of traps, shortcomings, misguided recommendations, inefficiencies and dangers in the depression industry; and many incentives, rea$on$, and biases that influence the content available that attempts to tell you what to know about depression.


If you made it this far, the eighth fact about depression is probably not a surprise for you at this point:

Fact #8 to Know About Depression:

You need to be careful, cautious, prudent, and patient.

You also need to be optimistic, dedicated, and determined in finding material and guidance that shows you exactly how you can conquer your depression completely.

Remember to focus on guidance about how depression can be “overcome completely” “conquered completely” and how you can “end it” and “get rid of it” completely.


Be careful when you come across guidance about depression that does not include these words and this mindset (IE: avoid guidance about how to “cope and manage” or “live with” or “get by” etc). That is by far and away one of the most important things to know about depression.


Yes, some of the content with these “it can be conquered” words and phrases will be sales-pitchy, or will be written with sexy headlines to get traffic to that content, etc., but lack in substance.


Some content will also have real substance that will truly help you improve. You’ll know the difference when you find it.


Focus on the Fact that if you dig deep enough you can find good content and good guidance eventually you will find exactly what you are looking for.



Fact #9:

One of Warren Buffet’s most quoted pieces of investment advice is:


“Rule #1: Never lose money

Rule #2: Never forget rule #1”


I will use his framework to share Fact #9 about depression:

Fact #9 to Know About Depression:

Despite all of the traps, debates, shortcomings, misguided information, inaccuracies, and inefficiencies of the mental health and depression industries; Fact #1 about depression remains true: You CAN conquer your depression completely.

In other words, always remember rule #1: you CAN get to a place where you are absolutely certain that you have the skills, knowledge, resources, resiliency, and ability to handle whatever life throws your way.


Again, you can decide to call whatever the heck caused you to read this article or whatever the heck brings you down whatever the heck you want. Call it depression. Call it a funk. Call it a learning opportunity. And even feel free to let the professionals call it a disorder.


So long as you realize that your “depression” (or whatever you decide to call it) is a challenge, and also realize that challenge can be conquered completely- that’s what really matters in the end.


And realize that not only does this mean you can get to a place where you know you will never need to see a mental health professional ever again. It also means you can get to a place where you are genuinely happy and deeply satisfied with the person you are, where you are going in your life, and what you stand for.


It means that, no matter how difficult your life may be right now, you CAN get to a place where you laugh for no reason much more often, smile for no reason much more often, and are able to trade in tears of anger, fear, and sorrow for tears of joy, elation, gratitude, and love.


Yes, sorting through all the traps in the depression industry can take time and be draining. The reward is worth it though. There is nothing like visiting a dark place and then conquering it completely.


With the right information, right perspectives, and right mindset; you CAN conquer your depression completely and you CAN get to a place where you know you will be completely comfortable with any decision you make regardless of the outcome.


Where to Start?

If you are wondering where to start, or what your next steps can be, well; let me share “THE best” place to start.


You will see this quote used throughout this site:


Whether you think you can or think you can’t; you’re right.


In other words, always remember Fact #1: You CAN conquer your depression completely.


It all starts with belief in that Fact.


Then, once you have that incredibly important first step engrained in your mindset, you can then decide to move on to the next step- getting the most powerful tools and resources available to help you conquer your depression completely.


If you decide you want to tackle this on your own or need a little more information before you reach out to a guide, please read the free eBook that is available at the end of this article. The main goal of the eBook is to get you to a point in your journey with your depression where can you say with absolute certainty, “THAT is it! THAT is why I am feeling this way! THAT is what is causing all of my challenges right now! E-V-E-R-Y-T-H-I-N-G makes so much sense!".


I like to call a moment like this a “Breakthrough”


Having had lead multiple clients to life-changing Breakthroughs and also experienced them myself- there is nothing like the clarity that comes creating a moment like that. It can be incredibly cathartic, healing, and freeing all at the same time.


Like everything I prepare, I put a TON of effort into ensuring this eBook will get you results. It was written to get you to that point and show you exactly how to create a life-changing Breakthrough.


Remember Me

If you get stuck reading the eBook, or are already stuck enough as it is, please remember that I am here for you. I offer a complimentary Turnaround Session, which means you have nothing to lose if you decide to contact me. It also can help you get some motivation back and get things turned around in the right direction again.


I realize you’re an adult and that you know how to take care of yourself.


I know you’ll decide to reach out when you’re ready, and you can find more information about working with me in this link or plenty of other places throughout this site.


Thank You!

I hope you found the information in this article informative, useful, and clarifying; and that you agree that these are some important things to know about depression. I also hope you decide to get the eBook or reach out to me so you can a life-changing Breakthrough in your depression.


Regardless of what you decide to do- eBook, contact me, or something else; I sincerely wish you all the best in your journey to conquer depression completely.



Take care and much love.






John Gutekunst

transparent conquer depression

Get Going in the Right Direction Again

If you're interested in working together with someone who has been there before and has some alternative perspectives that have proven to be effective, please visit the link below to learn more about working with John. This link will take you to information about working together with him that is posted on his main website- 
How to conquer depression

How to Conquer Depression

Free eBook

Receive a free copy of's eBook on How to Conquer Depression by registering below. In this eBook you will find proven methods to generate a Breakthrough in your depression, and practical skills and strategies you can start using today to conquer your depression once and for all.

How to Conquer Depression

How to Conquer Depression

Free eBook
Receive a free copy of's eBook on How to Conquer Depression by registering below. In this eBook you will find proven methods to generate a Breakthrough in your depression, and practical skills and strategies you can start using today to conquer your depression once and for all.
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